Stakeholders Urge Firms to Spend More in Brand Communication
Oluchi Chibuzor In the midst of changing macro economic dynamics, communication stakeholders are calling on firms to spend more on communicating their brands to the public and their customers. Speaking
In a rapidly changing macroeconomic landscape, business professionals are urging companies to allocate more resources towards brand communication, according to Co-Convener Akin Akingbogu of Eloquent Unfiltered. Speaking at a public speaking masterclass in Lagos, Akingbogu emphasized the importance of investing in the development of PR departments as a means to better convey organizational messages to the public and customers.
He highlighted the necessity for firms to recognize the significance of effective communication in managing public images and maintaining a positive public perception amidst constant changes. Akingbogu stressed the need for organizations to take control of challenging situations, with a focus on honing their public speaking skills and ensuring consistent messaging that aligns with their organizational values.
He noted that poor communication could have detrimental effects, particularly in the competitive deal rooms frequented by young entrepreneurs.
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