Seoul turns outdoor screens into citywide art gallery for Kiaf

Seoul plans to transform eight prominent outdoor screens into an expansive open-air art gallery from next month. This initiative, titled "Media Art Seoul × Kiaf," will showcase four pieces by distinguished artists for commuters and visitors as part of Kiaf Seoul's expansion beyond its usual venue at COEX. The exhibition will run from Tuesday through September 19, featuring a synchronized two-minute program displayed simultaneously every hour at eight locations near Gwanghwamun.

The artworks will adorn five privately managed outdoor screens, such as KT Square, K-Vision at Koreana Hotel, Lumi Media, LUUX, and Ilmin Museum of Art. Additionally, three city media platforms will showcase the artistic displays. The screens will be operational from 6 am to midnight, with select locations like Atelier Nodeul and Atelier Gwanghwa extending their display hours from 7 pm to 11 pm.

The four artists chosen by the Seoul Metropolitan Government and the Galleries Association of Korea include JE BAAK, Seok Chang-woo, Jeon Hye-ju, and Han Seung-gu. Their creations - "Universe," "Breath of Ink," "The Birth of a New Flower," and "Mirrormask: The Self Beyond the Boundary" - will each play for 30 seconds within the two-minute program.