Seoul Jewelry Week returns with AI-powered styling pop-up, runway show tied to fashion week
More than 100 Seoul-based jewelry brands are taking part in "Seoul Jewelry Week 2026," a citywide promotional event running Sept. 1-15 that includes storewide discounts, a runway show, an AI-powered styling pop-up and industry seminars, the Seoul Metropolitan Government said. Now in its 11th year, the event is organized through the Seoul Jewelry Support Center, a city-run platform based in Jongno…
Seoul Jewelry Week 2026 is set to return from September 1-15, featuring over 100 jewelry brands from Seoul in a city-wide promotional event. The event, now in its 11th year, will include storewide discounts, a runway show, an AI-powered styling pop-up, and industry seminars. Organized by the Seoul Jewelry Support Center, a city-run platform in Jongno District, the event aims to support small and mid-sized jewelry brands with design, branding, and market access.
For a limited time, 80 Seoul-based jewelry brands will offer discounts and gifts with purchase through their stores and online shops under the "Ring Week in Seoul" joint promotion. Additionally, from Tuesday to Sunday, coinciding with Seoul Fashion Week, a pop-up and runway show will be held at Dongdaemun Design Plaza's B the B, featuring 16 brands.
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