Rogers brings TIFF back to Yorkville, includes ‘red carpet experience’ for fans

Rogers Communications, the official "presenting partner" of the Toronto International Film Festival (TIFF), has announced plans to bring the festival back to Yorkville for its opening weekend. This initiative includes a "Rogers Red Carpet" experience for festival-goers, offering them a premium destination to enjoy live musical performances, free outdoor screenings, interactive games, and photo opportunities.

The red carpet event will feature Our Lady Peace, the Casa Loma Orchestra joined by members of the E Street Band, and a Q&A session with the band ahead of the music documentary premiere. Terrie Tweddle, Rogers' Chief Brand and Communications Officer, expressed excitement about connecting Canadians to world-class entertainment experiences.

The free public event is scheduled to run from the evening of September 10 to September 13, spanning Yorkville Avenue between Bellair Street and Hazelton Avenue. The 51st edition of TIFF will take place from September 10 to 20. In addition to the red carpet experience, Rogers will offer over 5,000 prizes to its customers through the Rogers Beyond the Seat Red Carpet Experience, with the grand prize being a VIP all-inclusive red carpet gala.

Other prizes include free tickets to films, free concessions at Yorkville movie screenings, and exclusive screenings of films like "Always Lalisa" and "Neil Peart: No One's Disciple."