Plain speaking
Jargon is worn like a flashy label, by the people the least sure they belong. Why the clearest bosses reach for the smallest possible words. Bridges, corridors, gateways, nodes, clusters, springboards, launchpads, powerhouses. Paradigms, verticals, deep dives, deliverables, headwinds, synergies. I could go on (and on), but you no doubt get the idea. The list […] Plain speaking was originally…
Jargon is like a flashy label worn by those least certain of belonging. Bosses opt for the simplest vocabulary to communicate clearly. Buzzwords such as bridges, corridors, gateways, nodes, clusters, and powerhouses often add little real insight and create more confusion. Clear communication, simplicity, and directness are the hallmarks of effective corporate communication.
English, as the international language of business, encourages the use of clever-sounding words, but the smartest individuals often opt for plain language. Non-native speakers may overuse jargon, mistaking it for intelligence. Studies show that readers perceive those using complicated language as less intelligent. Elon Musk once criticized the overuse of acronyms, advocating for straightforward communication.
Warren Buffett, a master communicator, recommended writing for one reader, often imagining explaining things to loved ones. Despite the prevalence of jargon, plain speaking is often the most convincing way to convey one's message.
Written by urgent.news from Emerging Europe's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
