NYA CEO Osman Ayariga rallies youth to fight drug abuse with ‘Red Means Stop’ campaign

The National Youth Authority (NYA) has ramped up its "Red Means Stop" campaign against drug and substance abuse in Ghana, bringing together thousands of young people and celebrities at Independence Square in Accra on Sunday, August 30, 2026. The event blended entertainment, youth engagement, and advocacy to send a powerful anti-drug abuse message.

Featuring music, dance, comedy, skating, and biking shows, a food bazaar, youth exhibitions, and other activities, the day was designed to attract young people while promoting the campaign's key message: "Red Means Stop."

Celebrities joined the campaign, leveraging their fame and influence to urge young people to reject drugs and harmful substances. The central message was straightforward: "Red Means Stop" – encouraging youths to pause, reconsider risky choices, and avoid activities that could lead to drug and substance abuse. The NYA utilized the entertainment-driven event to illustrate how music, celebrity influence, creativity, and youth participation could be combined with public education to combat substance abuse.

Participants were prompted to channel their energy and talents into constructive areas, including education, sports, entrepreneurship, skills development, music, and creative arts.

The event also offered a platform for youth advocates and stakeholders to underscore the importance of collective action in addressing substance abuse. Parents, schools, religious institutions, community leaders, celebrities, and other stakeholders were all encouraged to play roles in educating young people about the dangers of drug abuse and supporting them in making responsible choices.

The NYA emphasized that it would continue the "Red Means Stop" campaign through public education and youth-focused activities aimed at reducing substance abuse and safeguarding the future of Ghana’s youth. Thus, the Independence Square event celebrated youth talent and creativity while calling for a collective stand against drug abuse.