MapQuest skyrockets on app stores after 'Lake America' refusal
MapQuest, the self-proclaimed "OG of online mapping," has shot up the Apple and Android app stores while sticking with the "Lake Ontario" label.
MapQuest, the pioneering online mapping service, has experienced an extraordinary surge in popularity, rocketing to the fourth most-downloaded free app on Apple's App Store in the United States and becoming the most-downloaded Apple app in Canada. This renaissance occurred after the company refused to switch the name of Lake America to Lake Ontario, defying the Trump Administration's executive order.
The service, which began in 1996, has seen its usage skyrocket by a remarkable 50 times, according to MapQuest. The shift in public preference is attributed to nostalgia for the late 90s and early 2000s, a period when MapQuest was at its peak. Despite Google Maps and Apple Maps adopting the name change, MapQuest remains committed to its original naming, believing that users prefer familiar names.
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