London’s HITAI acquires YC-backed fitness gaming studio Quell to boost its sports motion-tracking platform
HITAI, a London-based movement intelligence platform for sports, has acquired the technology and IP of Quell, a UK-based fitness gaming developer and publisher behind the ‘Impact’ fitness gaming platform and Shardfall, its flagship high-intensity combat game. The acquisition will enhance HITAI’s camera-based motion recognition platform via Quell’s camera-less, patent-pending tech, built to run in…
London-based movement intelligence platform HITAI has acquired the technology and intellectual property of Quell, a UK-based fitness gaming developer and publisher. Quell's technology, built on a camera-less, patent-pending system, will enhance HITAI's existing camera-based motion recognition platform. The deal includes Quell's motion-recognition models, firmware, and hardware stack for its Impact console, as well as its Shardfall combat game.
HITAI's founder and CEO, Ismail Baran, stated that the acquisition brings cutting-edge engineering in human movement recognition to the company. Quell's lightweight motion and fitness-tracking technology, combined with athlete-grade resistance bands, aims to deliver real-world feedback, resistance, and tracking to player action.
Originally founded in 2020, Quell completed an €8.63 million ($10 million) Series A funding round in 2023, led by Tencent and backed by Y Combinator, Khosla Ventures, and Heartcore Capital. HITAI's technology converts real-time combat sports video into movement and performance data, which can support coaching, athlete analysis, live-event statistics, broadcasting, automated content, and sports-data services.
This acquisition will help HITAI deliver engaging content for athletes, coaches, and fans in environments with challenging camera placement.
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