KI: Werbegeschäft von OpenAI wächst
OpenAI knackt mit „ChatGPT Ads“ die Milliarden-Dollar-Marke. Das Geschäft startet nun auch in Europa, Indien und dem Nahen Osten. Ein Branchenanalyst wertet die Zahlen trotzdem als Enttäuschung.
Düsseldorf - OpenAI's advertising business is experiencing rapid growth, according to the company's latest announcement. The platform "ChatGPT Ads" has surpassed the $1 billion mark in revenue for the year, the US company revealed on Monday. OpenAI is expanding its advertising operations, with the service now available in Europe, India, the Middle East, and North Africa starting Monday.
A dedicated tool will allow advertisers to book ads directly. Currently, small and medium-sized enterprises in the United States have been the primary adopters of the application, which has become a significant part of the advertising business. However, market analyst Nate Elliott from Emarketer considers the new figures both "incredibly impressive" and "devastatingly disappointing," as the $1 billion value suggests OpenAI might miss its advertising revenue target of $2.5 billion for 2026.
The advertising business puts OpenAI in direct competition with tech giants Alphabet and Meta, which annually receive billions in ad revenue. The advertising revenue is expected to help OpenAI in its planned initial public offering (IPO) in the United States, with a listing anticipated for 2027 or earlier.
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