OpenAI's advertising business is growing
OpenAI cracks the billion-dollar mark with "ChatGPT Ads". The business is now launching in Europe, India and the Middle East. However, an industry analyst interprets the figures as a disappointment.
OpenAI's advertising business, ChatGPT Ads, is projected to reach $1 billion in revenue this year. The company is expanding its advertising offerings, allowing customers in Europe, India, the Middle East, and North Africa to book ads directly through a new tool. OpenAI's growth in this area challenges industry giants Alphabet and Meta, which generate hundreds of billions of dollars in ad revenue annually.
The company's ad revenue is expected to aid a planned initial public offering in the US, for which a confidential application was filed this year, with a debut expected in 2027 or earlier.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
