Jordanian company seeks food products in Brazil

São Paulo – Rasmi Al-Mallah, the general manager of Jordanian food distributor SKM Tejaree, has traveled to Brazil multiple times as a tourist. However, in late August, he embarked on his inaugural business trip at the invitation of the Halal do Brasil project. Al-Mallah expressed his enthusiasm, stating, "I came to explore the market.

People in the Middle East like Brazil and have positive feelings toward the country because Brazilians are peaceful people who don’t attack anyone." Upon visiting the country and observing its products, Al-Mallah deemed it a promising opportunity and accepted an invitation to a meeting to assess what the Brazilian exporters had to offer.

As one of six Arab companies participating in the Halal do Brasil project, Al-Mallah engaged in business meetings with Brazilian exporters and attended technical visits to food manufacturers during his stay. The project, spearheaded by the Arab-Brazilian Chamber of Commerce (ABCC), aims to promote halal products from the Arab world to Brazil.

During his trip, Al-Mallah identified similarities between Brazilian and Jordanian consumers, noting that their product preferences and consumption habits are quite comparable. He expressed interest in products like coffee, honey, and biscuits, while also considering other food products. However, Al-Mallah cautioned that the medium-term potential for doing business in Brazil depends on competitive pricing, as the current high sea freight rates reduce the competitiveness of food products.