How Greeks conquered the Brussels coffee bubble
Italians take note … and take your time.
In the heart of the European Union district in Brussels, a Greek café called To Meli has successfully conquered the coffee scene, attracting Eurocrats and lobbyists. Nestled amidst suits donned in shades of navy blue, the café offers a daily respite from the chaotic corridors of power, catering to the demands of coffee lovers who prefer iced Greek coffee over traditional espresso.
To Meli's success stems from its authentic Greek coffee culture, which emphasizes the social aspect of coffee drinking and the importance of quality over efficiency. The café's popularity has grown substantially, with revenues up nearly 300 percent from 2013 to 2024, outperforming Belgian cafés and even Italian barista masters.
Written by urgent.news from Politico EU's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
