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Goodles Built a Brand by Keeping It Weird

10-Ton Partners founder Alan Badia, who advises CEOs on leadership, culture, and scale, asks Goodles founder Jen Zeszut how to build a brand that stands out without becoming gimmicky. Her answer: playing it safe may be the bigger risk.

Goodles Built a Brand by Keeping It Weird

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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