From theory to practice: building customer agents with Google's no-code tools

Most teams perceive AI agent development as a lengthy project requiring specialized engineering, rigorous testing, and a steep learning curve. However, this notion is increasingly outdated. Regardless of whether the goal is automating common inquiries, creating intricate, multi-turn conversations, or enabling teams without technical expertise to produce functional results, the first step is to witness the tools in operation.

On September 4, Google Cloud, in collaboration with YourStory, is organizing a revised 30-minute webinar titled 'Develop proactive customer agents in minutes.' This event aims to bridge the gap between theory and practice, showcasing the practicality of generative AI customer agents. The session, moderated by Taewoo Kim, a Platform Customer Engineer at Google Cloud, and featuring May Kim, an Applied AI Specialist for JAPAC at Google Cloud, will emphasize how intuitive and powerful these agents have become.

Unlike traditional bot development, which often takes months, this session demonstrates how swiftly a fully functional customer agent can be customized and launched using Google's generative AI capabilities. Attendees will gain an understanding of Google's latest no-code and low-code environment designed for rapid agent creation, enabling them to deploy a fully functional AI agent within 15 minutes.

The webinar will conclude by exploring strategies to accelerate development cycles, ensuring teams can deliver more natural, helpful, and brand-aligned customer experiences at scale. This event aims to provide a practical, repeatable path from conceptualization to a live customer agent, addressing the pressing need for speed and efficiency in customer engagement as expectations continue to rise.