Free Netflix? CEO confirms company is considering unpaid, ad-supported plan

Co-CEO Greg Peters of Netflix has confirmed that the company is contemplating launching a free, ad-supported streaming plan. This move, while still in the consideration phase, could potentially allow users to access a majority of Netflix's content without subscribing to a paid plan in certain markets. During a recent investor meeting in July 2026, Peters suggested that the ad-supported plan could be viable in markets where the advertising industry grows sufficiently to sustain it.

However, he stressed the potential risks, including the possibility that this strategy could undermine Netflix's existing paid options. To implement this plan, Netflix would also need to bolster its advertising capabilities to ensure profitability. Peters reiterated that while the company remains open to the idea, there are no immediate plans to launch such a service.

Currently, Netflix subscriptions in Spain range from €8.99 to €21.99 per month. This potential new model is one of several strategies Netflix is exploring to boost viewing hours and generate additional revenue, alongside content diversification efforts such as podcasts, lifestyle videos, AI-assisted production, and new distribution partnerships.

Similar discussions are underway at other major streaming platforms. Disney CEO Josh D'Amaro announced in early August that the company is also exploring the possibility of introducing a free product on Disney+, aimed at price-sensitive viewers. Disney already has sold most of its advertising inventory, so a free tier could help increase viewership and advertising revenue.

While companies like Netflix and Disney mull over the pros and cons of a free, ad-supported model, consumers will have to wait for a more definitive answer. For now, enjoying the vast libraries of Netflix and Disney+ requires a monthly subscription.