Compacts and APS-C mirrorless are the only growing camera categories – does this prove that price and portability beat picture quality?

The camera market is experiencing a slowdown, according to industry-watcher CIPA. However, two categories are bucking the downward trend: interchangeable lens cameras with APS-C and Micro Four Thirds sensors, and fixed lens compact cameras. Full-frame and medium format cameras, which offer cutting-edge performance, are seeing reduced demand.

This is likely due to their high price point, which appeals to a niche market of enthusiasts and professionals. With longer gaps between new iterations, technology in this category may have peaked. Meanwhile, fixed lens compacts have seen more activity, attracting a younger crowd seeking an authentic yet fun, nostalgic alternative to using camera phones.

Affordable, licensed Kodak cameras have even made it onto bestseller lists. The introduction of these cameras to a wider audience has led to increased sales. Meanwhile, mirrorless models offer an affordable and accessible entry point for new photographers, along with the added benefit of portability and ease of use. It seems that simply being "good enough" can be more appealing to a larger audience than being the pinnacle of a technology.

To reverse the slowdown in shipments and sales, camera manufacturers may also want to consider this factor.