Can you say BJÖRKSNÄS? Al-Futtaim IKEA is putting your Swedish pronunciation to the test
Try saying BJÖRKSNÄS out loud. Now try it on camera, in one take, with a scoreboard judging your pronunciation in real time. That is the TikTok challenge IKEA UAE has launched this Back-to-School season, giving users the chance to test how well they can pronounce a series of IKEA product names and win an IKEA gift card in the process. The game starts with simpler names such as LACK before moving…
Al-Futtaim IKEA has launched a TikTok challenge to test users' ability to pronounce IKEA product names in Swedish, ahead of the Back-to-School season in the UAE. Participants must record themselves saying product names like LACK, BJÖRKSNÄS, and others, with a scoring system grading their pronunciation in real time. Higher scores increase the chances of winning an IKEA gift card.
The challenge encourages users to attempt, guess, and debate the unique Swedish names. To redeem the gift card, participants can show their recorded video or final score at selected IKEA stores in Dubai. The Back-to-School IKEA Family offer runs until September 6, featuring discounts on selected products suitable for creating study and activity spaces at home.
These items include desks, lighting, storage, and everyday school essentials, all aimed at helping families prepare for the new school year. The offer is available in IKEA UAE stores, online, and through the IKEA app.
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