Can you say BJÖRKSNÄS? Al-Futtaim IKEA is putting your Swedish pronunciation to the test
Try saying BJÖRKSNÄS out loud. Now try it on camera, in one take, with a scoreboard judging your pronunciation in real time. That is the TikTok challenge IKEA UAE has launched this Back-to-School season, giving users the chance to test how well they can pronounce a series of IKEA product names and win an IKEA gift card in the process. The game starts with simpler names such as LACK before moving…
We haven't written up this one. Gulf News has the full story — the link below goes straight to it.