Can Chinese sleeper hit Dear You conquer the US box office next?
China’s biggest box-office surprise this year – a Teochew-language family drama that became a hit in Southeast Asia – is finally coming to North American cinemas on September 4. Dear You, whose Chinese title translates as “Love Letters for Grandma”, has grossed nearly US$300 million in mainland China. Its North American release will test whether a Chinese film rooted in migration, family, and…
The film "Dear You", also known as "Love Letters for Grandma", is set to be released in North American cinemas on September 4. According to the South China Morning Post, it has grossed nearly $300 million in mainland China. The movie is a Teochew-language family drama that became a hit in Southeast Asia.
The film's storyline revolves around a debt-ridden grandson from the Teochew region of Guangdong Province, who travels to Thailand to find his grandfather. He hopes to get help from the man who had been sending letters and remittances to his family. Instead, he learns more about his family's past and his grandparents' relationship.
The North American release of "Dear You" will be handled by Well Go USA, a Texas-based company. Its success will test whether a Chinese film rooted in migration, family, and regional culture can find an audience beyond the Chinese-speaking diaspora.
Brief written by urgent.news from South China Morning Post, Reuters Business via SCMP — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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