Callaway Content Head, Good Good Marketing VP Out After Ad Fallout
Neither Callaway’s nor Good Good’s CEO saw the ad before publishing.
In the wake of controversy surrounding a co-branded driver ad, Callaway and Good Good Golf have both faced significant consequences. Callaway has terminated at least one executive and its director of content and production, while Good Good has ended its partnership with Callaway and pulled out of sponsoring a PGA Tour event. Good Good Marketing VP Jeffrey Lefkovits has been fired, while Callaway's director of content and production Alex Upegui has also departed the company.
At least one more Good Good employee is expected to be let go. Callaway CEO Chip Brewer stated that the company is conducting investigations and has already made changes to its approval process. Good Good CEO Matt Kendrick admitted that the ad was approved by his marketing team but declined to name the responsible individuals.
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