BREAKING. Carlucci é o novo CEO da Natura&Co, Fabio Barbosa volta ao board

Natura&Co recently announced a change in leadership, following the departure of CEO João Paulo Ferreira after 10 years in the role. Alessandro Carlucci, who previously served as CEO from 2004 to 2014, has returned to the position. He was previously a consultant in April of last year and assumed the chairman role in March of this year, replacing Fábio Barbosa, who left to take a position on the advisory board alongside the founding trio. Barbosa has now returned to his role as chairman.

It remains unclear if João Paulo Ferreira is moving on to an executive position at another company. When asked by Brazil Journal, Ferreira simply stated that he intends to focus on other projects but did not disclose specific details.

On the other hand, Fabio Barbosa explained that the change in command had been planned, but "the stars did not align at the right moment." He elaborated to Brazil Journal that "everything would have needed to align beforehand," noting the departure of the founders, the entry of Advent, which had to buy shares to nominate the two advisors, as well as various changes in systems and investments that João had made that needed to mature.

Carlucci, set to assume the CEO role at the end of September, stated that the transition will be "without disruption," and that his management will continue to execute the plan that has already been announced to the market and is being implemented. "The pillars remain the same, continuing to build the strong brands we have, with communication and innovation pipeline, strengthening our multichannel ecosystem, and continuing digitalization of direct sales," he said.

"We will also focus on improving the level of service for consultants and consumers, as well as expanding in the Hispanic region."

Carlucci is returning to the CEO position after leading Natura for ten years. He joined the company in 1989, became CEO in 2004, and left the company in 2014 to move to the US. In recent years, he has been on the board of Lojas Renner and was chairman of Azzas for seven years. The change in command at Natura comes after the company implemented a significant streamlining of the business in recent years, with the sale of Aesop, The Body Shop, and Avon International. Natura is valued at R$ 12 billion on the stock exchange. The stock fell 4.5% over the past year.