Absa, KQ and Visa Launch Premium Asante Global Credit Card

Absa Bank Kenya, Kenya Airways (KQ) and Visa have joined forces to introduce a premium co-branded credit card aimed at high-income Kenyan consumers who frequently spend both locally and internationally. The Asante Global Card will offer rewards points on routine purchases like groceries, fuel, dining and international transactions, in addition to travel and lifestyle benefits.

Absa's Consumer Banking Director Moses Muthui explained that the card targets consumers seeking an integrated banking, payments, travel and rewards experience. Kenya Airways' Senior Commercial Officer Julius Thairu added that the card would expand the airline's loyalty program to include customers who don't typically fly but make regular purchases with their cards.

The Asante Global Signature card comes with a 10,000-point welcome bonus, while new Asante Global Platinum cardholders receive 5,000 points. Additional benefits include airport lounge access, travel and medical insurance, extra baggage allowance and SkyPriority services. Visa Kenya Country Manager John Njoroge noted that Visa's global payments network will enable cardholders to make international payments while traveling, reducing the need to carry large amounts of foreign currency.

The rewards program will be open to all cardholders, with points redeemable for various travel and lifestyle experiences, including flights, lounge access and selected accommodation and dining options. The card launch reflects the trend of financial institutions competing for high-value customers by offering integrated financial services and lifestyle benefits.