A tough 2026 doesn’t change the SA citrus industry’s sound trajectory
Our growers have weathered remarkable challenges before, and the fundamentals that have carried us through them are unchanged. But what the 2026 season should do is sharpen our focus on the two things within our control to secure a more profitable, sustainable and future-focused industry.
The South African citrus industry remains on a solid trajectory despite the challenges faced in the 2026 season. Dr. Boitshoko Ntshabele, CEO of the Citrus Growers’ Association of Southern Africa, has lowered the export estimate for this season to 197.9 million cartons, down from the original 209.4 million cartons. This decrease is attributed to a variety of factors including the war in the Middle East, severe weather conditions, logistical issues at ports, increased costs, and a narrowed European orange market window.
Despite these setbacks, the industry acknowledges that its fundamentals remain unchanged. The citrus industry has a unique advantage in reaching northern hemisphere consumers during their summer months, providing a counter-seasonal product that keeps consumers in the citrus category year-round. Additionally, continued growth in exports leads to job creation and rural economic upliftment in citrus towns across the country.
The industry's focus moving forward should be on enhancing market access and improving logistics. This includes opening new markets and improving the terms of existing ones, as well as establishing sound, science-based protocols or better tariff regimes to make the industry more competitive. Furthermore, private sector participation in reforming the logistics system, particularly addressing congestion at ports and the underused rail network, is essential.
Although 2026 has presented a challenging season with multiple risks, the industry remains confident in its future trajectory. With concerted efforts on market access and logistics, there is no reason why the industry cannot build on its past successes and continue to grow in the years to come.
Written by urgent.news from Daily Maverick's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
