7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
We find out if these convenience store noodles really are as bad as they say. When Japanese convenience store food goes viral online, it’s usually because of how good it is. Now, though, there’s a new find that’s going viral for all the wrong reasons, with people saying it’s too salty to eat. The product […]
A Japanese convenience store chain is causing a stir after launching a new chilled soba dish that has been dubbed "too salty to eat." The product in question, the "Ramen Walker-supervised Chilled Pepper Soba," hit shelves at 7-Eleven stores across Japan on August 25th and costs 537 yen (approximately $3.60 USD). The noodles were overseen by Ramen Walker, one of Japan's leading ramen information media outlets, as part of a series called "This is the Type of Thing We Wanted."
Despite the hype and promotional backing, the reaction to the chilled soba has been decidedly negative. Social media users have found the dish to be overwhelmingly salty, with some even struggling to finish the meal. The simple ingredients of the dish include noodles, green onions, and a dark, intensely salty sauce that some customers found far too overwhelming. While the creators aimed to surprise and delight diners with an unexpected flavor profile, the result seems to have left many consumers disheartened.
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