What to know about Badger game at Lambeau Field, free festivities

Titletown, Wisconsin, is set to host the annual clash between the Wisconsin Badgers and Notre Dame Fighting Irish on Labor Day weekend, September 6, 2026. This marks only the second time since 1964 that these two storied rivals have faced off, with their previous meeting taking place in Chicago in 2021. Here's what you need to know about the event and festivities surrounding the game.

The Wisconsin Badgers will kick off their regular season against Notre Dame at Lambeau Field on Sunday, September 6, with kickoff scheduled for 6:30 p.m. CT. The game will be broadcast on NBC and its local affiliates, including WTMJ (Channel 4), WGBA (Channel 26), and WMTV (Channel 15) in Wisconsin, as well as available on the Peacock app for those seeking a livestream.

Radio broadcasts are also available through Good Karma Brands on 620 WTMJ in Milwaukee and 94.5 ESPN Milwaukee in the Milwaukee area, as well as iHeart Radio Madison stations in Madison. Tickets for the game are still available but come at a premium, with a single ticket starting at $177 and going up to $800 or more on Ticketmaster.

Student tickets were sold at $60 per ticket in mid-July. The Wisconsin student section is located in the north end zone, comprising 3,500 seats. For those looking to enjoy the festivities before the game, there will be a free Badger Bash event on Saturday, September 5, in and around Leicht Park. Activities include a kid's football combine, live music, a parade, and fireworks at 8:15 p.m. Notable events for Notre Dame fans include the Shamrock Kickoff at Titletown, a band concert, and an alumni social.

The pregame tailgate at Titletown begins at 2:30 p.m. on game day, featuring activities such as sign-making stations, giant tailgate games, live music, and a Hail Mary challenge. However, the parking lot off Lombardi Avenue is sold out for the event. Tickets for the Badger Huddle, the official UW pregame party at the Resch Expo, are sold out, and the Johnson Tailgate Village is closed for a private event on game day and thus not open to the public.

Special merchandise, including special edition shirts, sweatshirts, and hats, can be purchased from the Badgers' official online store. The Packers Pro Shop will offer both Wisconsin and Notre Dame apparel, with exclusive themed items such as a design featuring an outline of Lambeau Field and one depicting Bucky sporting a cheesehead.