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Shabbat wars move online: Why did an Israeli fashion brand halt sales on the holy day?

Days after relaunching, Israeli fashion brand Adika suspended online sales on Shabbat and suffered an immediate backlash. But was it a business blunder, or exactly the publicity its owner wanted?

Shabbat wars move online: Why did an Israeli fashion brand halt sales on the holy day?

We haven't written up this one. Haaretz has the full story — the link below goes straight to it.

Read the original at haaretz.com →

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