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Samsung Galaxy flagships are a hit in the midst of RAMageddon – why?

As the impact of RAMageddon continues, a couple of this week’s key stories have had me thinking – is the somewhat-boring nature of Samsung’s year-over-year Galaxy flagship refreshes the exact thing making these devices a hit? This issue of 9to5Google Weekender is a part of our newsletter that highlights the biggest Google stories with added commentary and more. Sign up here to get Weekender…

Samsung Galaxy flagships are a hit in the midst of RAMageddon – why?

As RAMageddon continues to impact the smartphone market, Samsung's Galaxy flagship devices have been a hit. A recent 9to5Google Weekender article highlights several reasons behind this success. The Galaxy Z Fold 8, with its new form factor, has been particularly popular, addressing user requests for thinner and lighter designs. The Galaxy S26 Ultra, though not groundbreaking, has proven to be an incredibly safe bet for those looking for a new smartphone.

Samsung's strategy of making changes only to its top-end devices has worked, despite concerns about the company's compatibility with the evolving market. While smartphone design has largely peaked, Samsung's existing Galaxy design is problematic for users and future smartphone accessories. Despite its reputation, the Galaxy S26 Ultra is selling more than Samsung's budget phones, marking a significant shift in the market.

Written by urgent.news from 9to5Google's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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