Measuring: IFA Chief: Trade fairs also need entertainment
The electronics industry recently had to accept declining sales. Can the IFA, as the industry's annual highlight, help manufacturers out of the sales slump? Its boss wants to take on the challenge.
The IFA tech fair aims to boost the struggling consumer electronics industry, which saw a 2.5% decline in sales in Germany to €20.6 billion in the first half of the year. IFA chief Leif Lindner said the event will focus on the industry and encourage people to spend on electronics. The fair, which has been running for over 100 years, has undergone significant changes under Lindner, with a new design and more interactive formats.
This year's event features around 2,000 exhibitors and will run from Friday to Tuesday, 8 September, with a younger and more diverse crowd in attendance, including 25% more women and 50% of visitors under 35.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
