Hartmut Jenner: Kärcher CEO: "We're hit threefold by the Iran war"
Kärcher's export share is as high as that of hardly any other medium-sized company. In the interview, the long-standing CEO explains how he secures it in uncertain times.
Kärcher CEO Hartmut Jenner says uncertainty for entrepreneurs hasn't been this high since the turn of the millennium. He cites the Ukraine and Iran wars, as well as rising costs due to the conflicts, such as a 40% increase in plastic granulate prices. Kärcher, which generates 86% of its sales abroad, has been impacted by the Iran war, with difficulties in delivering to the Arab region and a shortage of raw materials.
The company has responded by raising prices and aims to increase its sovereignty by sourcing more locally, but notes that alternatives can be expensive, such as chips from Asia which have a 10 times more costly alternative.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
