BJP brainstorming on Gen Z outreach concludes cohort is not ‘homogenous’
Sources said some leaders in the meeting suggested avoiding the term “Gen Z” and instead using the broader term “youth” or references to specific age groups
Political party BJP held a gathering on Saturday, August 29, 2026, to deliberate on their approach to engaging with Generation Z. The discussion, led by BJP National President Nitin Nabin, took place in New Delhi and brought together approximately 45 young party leaders, party general secretary Smriti Irani, and other committee members.
During the meeting, it was highlighted that it would be inaccurate to categorize all young people as a single, homogenous group. Various age groups, they argued, have unique aspirations and concerns, suggesting alternative terms like "youth" or referring to specific age brackets instead of using "Gen Z".
Attendees emphasized the necessity of tailored engagement strategies for different categories of young people, recognizing that those in Tier two cities or villages may have differing perspectives on various issues. Some participants advocated for increased support for veteran party members to ensure they were not marginalized during any outreach efforts.
The meeting ultimately split the 45 participants into smaller groups, led by Gujarat Deputy Chief Minister Harsh Sanghavi and Chhattisgarh Minister O.P. Choudhary. These groups have been given until September 10 to submit their recommendations for the party's consideration in upcoming initiatives.
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