AI Was Supposed to Kill Wix. Google Just Gave It a Way to Fight Back.
Wix, the popular website builder, was once struggling in the AI market. Shares dropped from above $100 to a 52-week low of around $40, and the company laid off roughly 20% of its workforce. In an effort to turn things around, Wix partnered with Google, integrating its Wix Harmony builder into Google Gemini. Users can now use the @Wix command in Gemini to generate a fully functional website, hosted on Wix's infrastructure, with features like commerce, payments, scheduling, and SEO.
The partnership allows Wix to reach a larger audience and build sites, while Google handles the initial interaction with users. Wix's stock has recovered since the news, up from around $40 to over $100, but it remains underperforming compared to the SPDR Software & Services ETF. Analysts are optimistic, with expectations of earnings rebound and improving margins, but the company's heavy debt and significant AI investments still pose risks.
Written by urgent.news from Yahoo Finance's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
