Viber launches eSIM service in Philippines

Manila, Philippines — Messaging platform Rakuten Viber has entered the eSIM market in the Philippines, providing Filipino users with the ability to purchase data packages while traveling abroad. The company's in-app eSIM eliminates the need for users to buy a local SIM upon arrival, which often comes with the inconvenience of registering a new number.

Viber sees the eSIM service as an alternative means for users to access mobile data without having to acquire another SIM card. According to a study by Juniper Research, the global eSIM market generated $1.8 billion in revenue last year and is anticipated to grow fivefold by 2025-2030, reaching up to $8.7 billion. Rakuten Viber's Chief Product Officer, Nadav Melnick, emphasized that the eSIM launch aligns with Viber's goal of becoming a superapp by integrating various services under one platform.

He stated that the eSIM enhances Viber's status as an all-encompassing utility, simplifying international travel and lowering costs for users. The messaging app has recently expanded its services to include Business Accounts, Viber Dating, and Viber Pay. The eSIM also presents an opportunity for travel, telecommunications, and payment industries to collaborate with Viber in expanding their product offerings.

Users can activate their eSIM through the app's eSIM section, where they can browse and subscribe to roaming plans covering hundreds of destinations. Payment is integrated into the platform to prevent fraudulent activities, and installation instructions are provided step by step for user convenience. Rakuten Viber is continuously adding features to its messaging platform to transform it into a comprehensive superapp.