Staying the course despite uncertainty, bureaucracy, setbacks and family sacrifices
First-time hotelier Ray Hoe says his new Japan venture might prove to be his best or worst investment.
Ray Hoe, a 40-year-old Singaporean, uprooted his family to Japan to chase his dream of becoming a hotelier. Despite facing numerous obstacles, including bureaucracy and setbacks, Hoe remains steadfast in his pursuit. He established Hooray Hotels, a boutique hospitality company that offers travellers unique experiences in lesser-known parts of Japan.
The first property, a 10-room ryokan in Toyama, is set to open soon. Despite the challenges, Hoe is determined to build a family business that will benefit his children in the future.
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