Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
Limited-edition collection serves up a taste of Japanese autumn with deliciously clever details. Mister Donut is celebrating the arrival of autumn with five doughnuts inspired by one of Japan’s favourite seasonal ingredients: sweet potatoes. The limited-edition “Satsumaimo Do” collection features five varieties, each designed to capture the flavour and texture of Japanese sweet potatoes in […]
Mister Donut has launched a limited-edition collection of doughnuts that capture the essence of Japanese autumn through the flavor and texture of sweet potatoes. The new "Satsumaimo Do" series, first introduced in 2019, has been revamped with a fresh design and a thicker dough to better resemble Japanese sweet potatoes. This year, the doughnuts are presented in three connected, cute shapes resembling three small sweet potatoes.
The dough itself boasts a soft, fluffy mouthfeel, specially crafted to replicate the texture of a freshly baked sweet potato. The five varieties of "Satsumaimo Do" range from a simple sweet potato-flavored doughnut to more indulgent dessert-inspired creations, all made with 1.3% sweet potato powder in the dough. Each doughnut is priced between ¥183 and ¥216 (US$1.15 to ¥1.36) for takeout and dine-in options.
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