Godox takes on Canon, Instax, Polaroid and Kodak with its new dye-sub portable printer

Godox has entered the competitive portable printer market, challenging industry giants including Canon, Instax, Polaroid, and Kodak. The Godox P100 Portable Color Photo Printer is a credit card-sized device that employs dye-sublimation printing, producing high-quality 86 x 53mm prints at 300dpi. The P100 boasts 1,256 printhead heating elements, allowing it to render 16.7 million colors and deliver rich colors and deep blacks with a protective laminated top layer.

Priced at ¥699 (around $104 / £76 / AU$144) in China, the device is positioned against competitors like the Canon Selphy QX20 and Polaroid Hi-Print 2x3, which offer slightly lower resolution. While Godox does not disclose the P100's printing speed, the printer promises quick results. The device connects via the Godox app for iOS and Android, offering features such as ID photos, filters, frames, stickers, and collages.

It also supports Bluetooth and NFC for easy connections. At just 142.5 x 86.8 x 26.8mm and weighing 320g, the P100 is compact enough to fit in a bag or be left on a table at social events. Despite its sleek design, the P100 stands out from its competitors, which are often seen as generic or unappealing. While the device has not yet been widely released outside of China, it is already available on Amazon US for $119 with a 10-sheet paper and ink cartridge, or $138 with an extra 20-sheet cartridge.