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From the big screen to your mobile: Inside Disney’s Gen Z gambit

The studio hopes TikTok-style short-form videos, fan-created content and spin-offs of favourites including The Lion King and Star Wars will win over younger viewers.

From the big screen to your mobile: Inside Disney’s Gen Z gambit

We haven't written up this one. The Sydney Morning Herald has the full story — the link below goes straight to it.

Also reported by 1 other outlet

Read the original at smh.com.au →

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