Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japanese convenience store essential gets a cool Human Made makeover. Ever since Family Mart opened a new “Famima” flagship store in Tokyo last month, the convenience store chain has been undergoing something of a transformation, leaning heavily into street culture through its collaboration with Nigo, the founder of streetwear brand Bape and lifestyle brand Human […]
Family Mart, the Japanese convenience store chain, has introduced a new Human Made Cup Noodle product in Japan, accompanied by special offers for Nigo fans. This comes after the store opened a new "Famima" flagship store in Tokyo last month, signaling a shift towards incorporating street culture into its branding. Family Mart has been working closely with Nigo, the founder of streetwear brand Bape and lifestyle brand Human Made, to create a range of stylish merchandise.
Now, the company is collaborating with Nigo again for a unique Cup Noodle that carries the "Human Made" name. While the noodles are the standard Cup Noodle flavor, the packaging pays tribute to the Human Made brand through various design elements. The distinctive heart logo of Human Made, typically featuring three diagonal stripes in the upper right corner, is given a wavy twist to mirror the shape of Nissin's instant noodles.
The heart icon appears behind the "Human Made" text, which is printed in a font specifically designed for Cup Noodles. Additionally, the Nissin and Human Made logos are prominently displayed around the lid's opening tab.
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