Chery Premium Mobility, EXEED Enters Nigeria’s Automotive Market December

Bennett Oghifo's Versat Automobile Limited is set to launch the premium automotive brand EXEED, the brainchild of Chery Automobile, in Nigeria's automotive market in December 2026. EXEED operates under the guiding principle of "Born for More," a mindset aimed at those who seek more than the ordinary in life, career, and mobility.

The brand is expected to incorporate advanced technology, unique design, and a driving experience tailored to Nigeria's burgeoning premium automotive sector. Leveraging Chery Automobile's vast automotive R&D expertise, EXEED aims to merge high-end design, intelligent technology, and modern mobility solutions, catering to Nigeria's growing and discerning automotive clientele.

Christopher Irumudomon, General Manager, Sales at Versat Automobile Limited, expressed excitement about EXEED's arrival, stating, "The arrival of EXEED represents an exciting new chapter for premium mobility in Nigeria. We are looking forward to introducing Nigerians to a brand that challenges convention, embraces exploration, and is truly Born for More."

In the lead-up to the December launch, Versat Automobile Limited will divulge more information about EXEED, encompassing its technology, design philosophy, and performance specifications, as it gears up for its official Nigerian debut. EXEED is Chery Automobile's premium automotive brand, conceived around the concept of intelligent technology, elegant design, and superior driving experiences.

Guided by its "Born for More" philosophy and the "Spirit of Exploration," EXEED integrates advanced automotive technology with distinctive design and a forward-thinking approach to premium mobility. Versat Automobile Limited, a Nigerian automotive company established in 2024, aims to deliver dependable, cost-effective mobility solutions tailored to the Nigerian market.

Following its Nigerian market entry in 2026, the company initially launched with C&C Trucks, emphasizing performance, durability, quality, reliability, and exceptional customer service.