Vardy Party in Germany: Jamie Vardy wins live rights for the Bundesliga in the United Kingdom and Ireland
The former Leicester City and England striker will broadcast the the Bundesliga in Britain
Jamie Vardy, the former Leicester City and England striker, is now a live rights holder for the Bundesliga in the United Kingdom and Ireland, according to a report by The Athletic’s German football correspondent Seb Stafford-Bloor. Vardy will begin broadcasting seven Friday night Bundesliga games on his YouTube channel, starting with Bayern Munich vs. Stuttgart later tonight.
This move adds to the Bundesliga's marketing strategy by bringing in two well-known figures from English football – on and off the pitch – to introduce the top flight to the British and Irish audiences. Kevin Hatchard, one of the Bundesliga’s English feed commentators, expressed excitement about Vardy hosting live watchalongs of matches, noting that it adds a bit of pressure given Vardy's unique rapport with fans.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
