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Trump looks at Republican midterm hopes and has a message for voters: ‘Pretend, please, that I’m on the ballot’

From "TRUMP CONSERVATIVE" to "PROVEN CONSERVATIVE" — the quiet website edits of Republicans bracing for a Trump-less ballot.

Trump looks at Republican midterm hopes and has a message for voters: ‘Pretend, please, that I’m on the ballot’

Texas Republican congressional candidate Carlos De La Cruz updated his website to omit the phrase "TRUMP CONSERVATIVE" from his headline and bio, opting for a more neutral description of himself as a "Native Texan, Air Force veteran, small businessman, and proven conservative." De La Cruz's team denied that he was distancing himself from President Donald Trump, emphasizing that Trump's ability to rally his supporters remains crucial for Republicans heading into the midterm elections in November.

While most Republican candidates are still firmly aligned with Trump, a small number of GOP candidates have subtly altered their messaging to distance themselves from the president as they navigate their campaigns. These changes, often slight in nature, involve rephrasing campaign slogans and updating website content. Some candidates have replaced references to Trump with promises of "independent leadership" or "lowering the cost of living," issues that resonate more broadly with voters.

The shift is subtle but notable, as it highlights the challenge Republican candidates face in balancing their need to connect with Trump's base while also appealing to a wider range of constituents. As the two-month race to Election Day approaches, Trump's unpopularity and poor ratings on key policy issues could weigh down his party's prospects in the midterms.

At the same time, Trump's presence at the Republican national convention in Dallas this month, where he will reportedly urge voters "to pretend, please, that I'm on the ballot," threatens to keep him front and center in the political discourse. Republican strategists insist that distancing oneself from Trump too dramatically could invite backlash from his loyal supporters, making the balancing act a delicate one for vulnerable candidates hoping to secure victory in November.

Written by urgent.news from Fortune's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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