This S’pore candy seller livestreams 6 hours a day—and packs as many as 300 orders daily
Candy Cottage turned imported sweets into a growing business through livestreams Chelsea Chan, 31, was working in marketing when she noticed something missing in Singapore: a pick-and-mix candy shop that could satisfy her cravings. The last brand to do it well, Mini Toons, had closed in 2020. What remained were supermarket shelves stocked with the […]
Chelsea Chan, a 31-year-old marketing professional, discovered a gap in Singapore's candy market and began Candy Cottage in 2022. Initially running out of her family home, the business quickly gained popularity through live-streamed orders on Shopee, catering to Singaporeans looking for unique and hard-to-find candy varieties. Within weeks, orders soared, and Chelsea realized she needed more help to manage the growing demand.
Now, with a team of eight full-time employees, mostly family members, Candy Cottage has expanded its product range to over 500 flavors, sourced from various countries, and even branched out into corporate gifting and event catering. However, the business faced an unexpected challenge when the Singapore Food Agency (SFA) visited their shared commercial space in 2023, requiring an SFA license for their operations.
After leasing a 300 sq ft unit, Chelsea ultimately purchased a 1,800 sq ft space and invested S$40,000 in renovations to accommodate their expanding business.
Written by urgent.news from Vulcan Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
