Samsung isn’t just copying Apple anymore — it is Apple
You can copy Apple’s homework. You can’t copy the reason it works.
Earlier this week, new leaks and rumors surrounding the Samsung Galaxy S27 Ultra sparked controversy within the Android Authority newsroom. Early renderings revealed a wide, horizontal camera bar running across the back of the device, replacing the individual floating lenses that Samsung has employed for years. This design change has drawn comparisons to a high-end Apple smartphone, raising questions about whether Samsung is simply following Apple's lead rather than innovating on its own.
The article criticizes Samsung for its history of incremental design updates, questioning whether this new approach is a positive departure from the past. While it is not necessarily a criticism of Samsung for deviating from its usual design pattern, the piece suggests that the company's current move appears more like a direct adoption of Apple's roadmap, rather than a genuine step forward in design innovation.
Written by urgent.news from Android Authority's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
