Ruku urges communicators to protect public trust ahead of 2027 elections
Ruku called for communication that is “timely, transparent and truthful”, saying professionals in the sector have an important role to play.
Nairobi, Kenya — Public Service Cabinet Secretary Geoffrey Kiringa Ruku has called upon communication professionals to uphold public trust and combat misinformation as the nation approaches the 2027 General Election. At the 24th Public Relations Society of Kenya (PRSK) Excellence Awards and 55th Anniversary Gala Dinner, Ruku emphasized that communicators must ensure citizens have access to reliable information and foster responsible public discourse in an era of rapid information dissemination via traditional and digital platforms.
Speaking on August 27, 2026, Ruku emphasized the importance of timely, transparent, and truthful communication, highlighting the communication sector's pivotal role in shaping national conversations and preserving public confidence. As political activity escalates ahead of the 2027 elections, digital platforms are becoming crucial for political communication and public debate.
Ruku also expressed the government's backing for the Public Relations and Communication Management Bill, 2024, which seeks to establish a legal framework for the communication industry's growth. The Bill, sponsored by National Assembly Leader of the Majority Party Kimani Ichung'wah, aims to regulate the profession through professional development, registration, and standards.
The legislation has been open to public input after Parliament invited stakeholders and citizens to share their perspectives. Ruku reiterated the government's dedication to collaborating with PRSK to improve communication officers' skills and elevate professional standards within the sector. PRSK commemorated its 55th anniversary, uniting communication experts, corporate leaders, government officials, and industry partners to celebrate the profession's evolution.
PRSK President Arik Karani underscored the milestone as a significant achievement in advancing professional development, advocacy, and improved public relations practices in Kenya. The celebrations, themed "The Vintage Experience," included the 24th PRSK Excellence Awards, recognizing outstanding campaigns and practitioners, and the Moran Awards, honoring contributors to the profession.
As the Society reflected on its impact on Kenya's communication industry, it emphasized the ongoing need for professionalism, ethical practice, and continuous learning, as communication professionals face the growing challenge of misinformation in the digital age.
Written by urgent.news from Capital FM Kenya's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
