‘Retail outlook remains cautiously positive’

Doha, Qatar's retail real estate market remains cautiously optimistic about the second half of 2026, according to Cushman & Wakefield's latest report. The outlook is supported by strong project developments and seasonal momentum, with consumer spending expected to pick up towards the end of the year.

The sector's confidence is bolstered by ongoing leasing momentum and key commercial milestones. Major shopping centers in Qatar have been actively expanding their retail offerings. For instance, Doha Mall added 30 new retail, dining, and leisure brands, including Vodafone and the Qatari debut of Mlameh. International retailers have also shown confidence, with HOKA launching its first standalone store in Qatar and Baraha Town setting Lulu Supermarket as its anchor in Abu Hamour.

Behind the scenes, development on major retail infrastructure projects continues to progress. North Gate Mall is nearing its targeted opening in the first quarter of 2027, having secured lease agreements covering 48,000 square meters of retail space. This progress comes despite broader commercial caution in the market.

Despite no new retail project completions in Q2 2026, existing shopping destinations operated smoothly without additional supply pressure, allowing management teams to focus on tenant retention, occupancy, and targeted leasing strategies. Seasonal campaigns also played a role in boosting commercial performance during the quarter, with retailers capitalizing on holidays like Eid Al Adha through special events and promotions.

In late May, retail destinations across Qatar saw a surge in footfall due to extended operating hours, family entertainment, and promotional initiatives during the Eid Al Adha holiday. Doha Festival City and Mall of Qatar both rolled out cultural activations and live performances to enhance visitor engagement. These operational successes helped stabilize the market during a quieter period impacted by geopolitical uncertainties and the traditional summer slow travel season in Qatar.

Regional diplomatic developments, including the April ceasefire announcement and subsequent peace talks, have contributed to stabilizing the regional outlook heading into the second half of the year. If these conditions remain stable and inbound visitor flows normalize, the market is expected to see a broader recovery in consumer spending as major retail developments and the high-volume fourth-quarter trading season unfold.