OPINION. Who validates the information that impacts investors on the internet?
Durante muito tempo, quem queria orientação sobre investimentos recorria a personagens conhecidos: o gerente do banco, o assessor, o especialista que aparecia no jornal. Hoje, muita gente começa essa jornada por outro lugar: o feed do Instagram. Isso não é necessariamente ruim. Os influenciadores tiveram e continuam tendo um papel importante na democratização do acesso […] The post OPINIÃO. Quem…
The ANBIMA, in partnership with Ibpad, has identified 904 financial influencers on social media, with 310.7 million followers, in a study called FInfluence. This number has grown by 12.6% since the previous semester and by over 300% in five years. The ANBIMA is highlighting the importance of certification for these influencers, as they can have a significant impact on people's financial decisions.
The organization has established rules for institutions that hire influencers for investment product advertising and has created a manual of best practices for finfluencers, called Tá na Rede. The ANBIMA has also started identifying the certifications of influencers in its rankings, with 33 influencers found to have financial market certifications.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
