La rebelión de la señora de Cuenca
El público mayor pasa cada vez más tiempo en las plataformas y eso debería preocupar a los directivos de la televisión en abierto
In the city of Cuenca, there is an elderly woman who has had enough of being taken for a simpleton. She is not an ordinary lady, but rather "La Señora de Cuenca." Executives from television channels seem to know her better than she knows herself. Once, she was famous in the studios (and likely still is in some). When preparing a program or series, it was crucial for everyone to be able to understand everything by "La Señora de Cuenca."
She symbolized the so-called "average television viewer" in Spain: a woman in her 50s or 60s, a homemaker. And why Cuenca? No one knows for sure. It must have been a joke made by a man at a meeting filled with executives and high-ranking officials, whose laughter turned it into a lasting concept. The decision-makers in our television industry have been shackled by this sexist, classist, and ageist notion. They clung to it, just as they cling to these outdated and restrictive practices.
Written by urgent.news from El Pais's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
