How Andy Roddick Returned To The Center Of The Tennis Universe
After more than a decade away from the spotlight, the former world No. 1 now appears on podcasts, on live TV broadcasts and in movies—on his own terms.
Former world No. 1 tennis star Andy Roddick made a triumphant return to the spotlight in 2024 with the launch of his popular tennis podcast, "Served." After a decade-long absence from the sport, Roddick's renewed presence in the tennis world was marked by appearances on ESPN during Wimbledon and the U.S. Open, as well as his involvement in the movie "The Dink."
His career resurgence also included a lucrative endorsement deal, reportedly generating $4 million in advertising revenue for his podcast, along with an estimated $1 million from his TV and film work. Initially reluctant to re-enter the public eye, Roddick eventually agreed to star in "The Dink" after being persuaded by actor Ben Stiller.
His return to tennis media came after he published a GQ profile at the 20th anniversary of his Grand Slam victory and was encouraged by his wife, model and actress Brooklyn Decker. With the help of his co-host Jon Wertheim, a veteran journalist from Sports Illustrated and 60 Minutes, the podcast quickly gained traction, surpassing $2 million in ad revenue by the second year.
However, challenges arose when the show was licensed to the Vox Media Podcast Network, restricting Roddick's ability to manage his personal endorsements and potential new projects. Despite these obstacles, "Served" remains a significant player in the tennis media landscape, featuring interviews with tennis legends such as Andre Agassi.
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