Gen Z’s bedazzling era is the latest Lipstick Index as youths put gems on everything from coffee cups to skincare
Brands are leveraging young women's increasing spending power by jumping on the sparkly maximalism bandwagon.
Starbucks, Sephora, and Ulta Beauty are embracing an emerging trend that is becoming a modern version of the Lipstick Index. Customers are turning to rhinestones to embellish everyday items, from coffee cups to skincare products, reflecting a shift in spending habits. The movement gained momentum after Kylie Jenner's 29th birthday celebration, where she adorned plastic cups and cakes with colorful rhinestones, showcasing a more whimsical and budget-friendly alternative to her usual extravagant displays.
This trend quickly caught the attention of brands and social media influencers, leading to a surge in rhinestone-themed products. SunLife Organics, a California health-food brand, capitalized on the craze by releasing rhinestone-studded smoothie cups, which quickly gained popularity and brought new customers into their stores.
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