‘Coyote vs. Acme’ Finally Made It to Theaters, but What Can It Do at the Box Office?
"Looney Tunes" fans helped pull this film from oblivion. But how big can its audience get without Warner Bros.' marketing power? The post ‘Coyote vs. Acme’ Finally Made It to Theaters, but What Can It Do at the Box Office? appeared first on TheWrap .
The animated/commercial hybrid "Coyote vs. Acme" finally made it to theaters after months of negotiations and public pressure. Originally slated to be shelved by Warner Bros. due to an unappealing acquisition price, the film was purchased by indie distributor Ketchup Entertainment for $50 million, a fraction of the $75-80 million Warner Bros. wanted.
The film's marketing campaign, built by Ketchup Entertainment, capitalizes on its tumultuous release history, positioning it as "the film ACME doesn't want you to see" and highlighting the narrative of Wile E. Coyote suing the corporate company ACME. The film is currently projected to open with $14-16 million in box office sales, nearly double the $8.8 million made by a previous Ketchup release, "The Day the Earth Blew Up."
Despite the film being released during back-to-school season and not having the full backing of Warner Bros., it has already received a 95% Rotten Tomatoes score, which will likely attract attention from Fandango users unaware of the new "Looney Tunes" release. However, the film's potential success will rely on its appeal to grown-up "Looney Tunes" fans and animation enthusiasts, rather than a family-driven audience.
Early screenings have been well-received, and positive word-of-mouth could be crucial to the film's profitability, making it a testament to the power of dedicated fan support in the face of a higher-than-average acquisition price.
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