Big-spending Chelsea sign up crypto firm Circle as shirt sponsor
Chelsea have tapped the crypto industry in their search for a new main sponsor by agreeing a one-year front-of-shirt deal with Circle Internet Group. The New York-listed company is best known as the issuer of stablecoin USDC, which is pegged 1:1 to the US dollar and will also appear on the shirts of Chelsea’s men’s, [...]
Chelsea Football Club has signed crypto firm Circle as its new main sponsor for a one-year deal on the front of their shirts. The New York-listed company, known for issuing stablecoin USDC, will feature on Chelsea's men's, women's, and academy teams' jerseys this season. The Premier League side began the campaign without a front-of-shirt sponsor for the fourth consecutive year, following a series of short-term partnerships.
Circle president of commercial Todd Kline emphasized the alignment of values and shared ambition between the club and the crypto firm, stating that the partnership is more than just a logo on a shirt. Circle CEO and co-founder Jeremy Allaire highlighted that the collaboration aligns with Circle's mission to make money work seamlessly for everyone, everywhere.
This marks the most high-profile deal for a crypto company operating with a Premier League club. Prior to Circle, OKX had been Manchester City's sleeve sponsor since 2023, having upgraded from a training kit partnership. Chelsea has not had a multi-year front-of-shirt partner since their deal with mobile network Three ended in 2023, relying on short-term agreements with various companies.
Written by urgent.news from City AM's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
