Bassett: Why Callaway just severed all ties with Good Good Golf
Callaway cuts all ties with Good Good Golf and donates $1 million after a controversial ad depicting violence against women sparked massive backlash.
Callaway Golf and Good Good Golf, a media company, recently severed all business ties following backlash over a controversial promotional video. The ad depicted a male golfer violently shoving a female golfer, promoting domestic violence against women, which quickly drew widespread outrage. Both Callaway and Good Good Golf issued apologies and removed the video, but the damage was already done.
Major retailers, including Dick's Sporting Goods and Costco, also discontinued selling the co-branded Callaway driver. In response, Callaway announced it had cut all ties with Good Good Golf and donated $1 million to support organizations combating domestic violence against women.
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