Apple TV just got more expensive, again
Apple is raising the price of Apple TV in the U.S. to $14.99 per month, while the annual plan is increasing to $119.
Apple TV's monthly subscription price has increased to $14.99, up from $12.99. The annual plan has risen from $99 to $199 for US users. This marks the fourth price hike for Apple TV in a short period, following its initial launch at a much lower introductory rate of $4.99. Competitors like YouTube Premium, Netflix, Hulu, and Paramount+ have also raised their subscription fees recently.
The price hike for Apple TV also affects users who bundle the service with other Apple offerings, increasing the overall cost by $2 to $21.95. This price rise is primarily due to Apple's ongoing investment in high-quality original productions and content, including critically acclaimed shows like Ted Lasso and films such as F1. Additionally, Apple has acquired global streaming rights for the series Small Prophets, which has earned a perfect 100% rating on Rotten Tomatoes.
Written by urgent.news from Digital Trends's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
